MDC Our clients and services
“Michael Dodd has worked with our people around the world in countries as diverse as Brazil, Russia,China, Japan and over 30 other markets throughout Europe, South America, The Middle East and Asia, helping our commercial teams, diplomats, marketing managers and key spokespeople to capitalise on opportunities for getting their messages across through the news media.
His unique, practical style of master class is not only fun and highly regarded by all who have attended, but furthermore has helped us to realise genuine, measurable benefits following his support. Particular examples include his interactive sessions with our Embassy team in Beijing, and our Asia-Pacific marketing staff attending our conference at the High Commission in Singapore.
I have no hesitation in commending the outstanding work that Michael has delivered for our organisation, and can vouch for the real benefit he has been able to deliver for our organisation.”
Brian Underwood, Head, Corporate Marketing, UK Trade & Investment
“The art of the diamond cutter is knowing how to reveal the best angle of a stone, polish off the rough edges and expose the sparkling gem within. Michael Dodd works with people instead of diamonds and is a master craftsman.”
-Richard Bosworth, Chairman, “What If’ business leaders group
“Michael is one of the best speakers we’ve ever had in the Academy. He puts an enormous amount of effort into thepreparation and the final delivery is nothing short of brilliant. Michael’s skill and experience as a journalist is brought to bear in ruthless fashion creating an unforgettable experiential learning experience.”
Simon Lester,Co-owner, Academyfor Chief Executives
MDC specialise in highly focussed media and presentation coaching with business people, professionals, diplomats and other officials in UK Trade and Investment in UK Trade and Investment in British embassies, consulates and high commissions around the world.
Helping frontline United Nations staff prepare to face tough media questioning in the world’s trouble spots. MDC have been on speaking missions for the UN High Commission for Refugees; the UN children’s agency. UNICEF. and the UN Educational. Scientific and Culture Organisation. UNESCO.
MDC work with civil servants from the Cabinet Office. at British government departments and a multitude of official agencies. Empowering clients to give great answers to tough questions asked by journalists. clients, prospects and others. Clients are all different – so sessions are tailor-made to what your audience needs most.
Michael Dodd Communications works with a network of highly experienced broadcasters and communication specialists. On larger missions colleagues with the appropriate journalistic background expand the team to deliver answers to your training requirements. For further reading please see his book “Great answers to tough questions at work”
Services
MDC leaves your team motivated to boost their communications performance by demonstrating why it’s so important to get it right.
We give you techniques to put into practice – to boost the way they connect with others inside and outside your organisation for the benefit of your bottom line.
“Becoming InspirationalCommunicators· enables your people to:
• DELVE INTO THE MINDS OF THEIR TARGET AUDIENCE SO THEY CONNECT MORE POWERFULLY
• GET THEIR POINTS ACROSS WITH MORE PUNCH – VERBALLY AND IN WRITING.
• TELL THE BEST STORIES AND SELECT THE RIGHT EXAMPLES TO BRING THEIR MESSAGES TO LIFE
As an international professional speaker. Michael Dodd’s conference keynotes and master classes boost the powers of communication of your people in dealings with customers. prospects. suppliers. colleagues and the media.
Some examples of communications training delivered by
our team:
Communications-Boosting Workshops For Business Leaders Groups:
• Presenting With Confidence.Impact And Pizzazz.
• Become That InspirationalBusiness Leader in 12 Hours.
• Protecting and Enhancing Your On-Line Reputation.
• Have I got News for your company-preparing for media emergencies.
Boost Your Media Interview Performance – And Confidence
Shining out in media interviews can be vital to your perceived success.your image and your profit.
How journalists’questions are answeredcan make the difference between you being portrayed as the villain or the hero. Your repilesdetermine whether you get good or bad headilnes – and if you get acres of publicity or are totally ignored. Michael’s media masterclasses enable you to:
• Thrive in challenging ‘blowtorch-on-the-belly’ media interrogations
• Take full advantage in softer interviews
• Capitailse on the differences between interviews for TV. radio. newspaper. magazine and news websites.
Transform the Communications Skills Of Your Team
In today’s competitive world there are huge advantages equipping your key team members so they can convey the right messages in the right way – inside and outside your organisation.
You can have great people. but if they can’t clearly and confidently convey what your company can offer – and what it needs – it damages your prospects.
MichaelDodd Communications provides a seven-part programme that transforms the communications skills of your people – and embeds the learning so it becomes the new norm to take your organisation to a higher level.
A programme will typically involve:
• Boosting the pro-active communications skills for when your team is doing sales pitches. business introductions and to camera for websites and webcasts.
• Transforming reactive communications skills such as those required for handling face-to-face conversations involving challenging questions from clients. prospects.colleagues. and financiers
• Measuring the performance of participants at the start, end, and along the journey in between.
• Making rapid progress by doing and reviewing and then re-doing at a higher level.
• Recording participants so they can see themselves back as other see them and make appropriate adjustments.
• Typically a programme involves a mixture of group and one-to-one sessions for your key people – arranged to suit their schedules
Helping Answer Tough Questions
Michael draws upon his experience as a political and business reporter and foreign correspondent to ask “blowtorch-on-the-belly” questions – and to show clients what’s needed to answer them with aplomb. Michael’s best known amongst international audiences for his comments in interviews on the BBC. Sky and other networks.
He’s been Berlin and London Correspondent for the Australian Broadcasting Corporation and has filed reports from across Europe and the United States. Interviewing Revolutionaries
Michael covered Eastern Europe before, during and after the 1989 anti-communist revolutions as a freelance for the BBC World Service. Radio New Zealand. The Sydney Morning Herald. The Melbourne Age and The Canberra Times. This included interviewing the Solidarity Leader. Lech Walesa in Gdansk during the Cold War and the Czech revolutionary leader Vaclav Havelin Prague during the Velvet Revolution. Michael has worked as a political correspondent in the Australian capital. Canberra. for national and international current affairs programs.